My Brand
I've been thinking about my brand lately. A colleague of mine who works in marketing is always talking about how important it is to know your "brand". If you don't have a good understanding of your brand then it's very difficult to create a way to market yourself. So what is my brand? During my 20 plus years as a musician and composer I've written and played all kinds of different genres. Rock, Space Rock, Industrial Electronic, Ambient Electronic, Rockabilly, and Orchestral for all kinds of situations. Bands and stage productions; small independent films, and major TV shows. During all that time I never gave a thought to branding. I just wrote what ever style I thought was necessary. However since 2010, I've been fortunate to be represented by one of the best production music companies around, Jingle Punks. Since then I've been able get some great placements. Now I have data to look on and determine which styles have been getting the most work. S